Ariel Pink’s Haunted Graffiti – Before Today
Ariel Pink is visionary. Because it has been a tumultuous journey for this fact to be recognized, I’ve gotta call shenanigans on 75% of the music writers out there. Hipster Runoff‘s Carles recently posed the question of whether Ariel Pink was the next Animal Collective or whatever, dubbing him “the great lo-fi hope.” And since it’s Carles, the observer effect kicks in, the gears of the PR machine will start turning, and Ariel Pink will fulfill the prophecy of becoming the next blue chip act. I truly detest labeling something as the “next” anything – just let dudes make their music. That’s not my beef, though. When Ariel Pink was opening for Animal Collective back in 2005, people were way bummed on it. I heard a couple of boos from the show I saw. Pitchfork consistently kept him in the lukewarm 5 – 6 metric range during their mid-decade obsession with dance punk. And now that Ariel Pink is en vogue, bloggers and music writers are going to praise this as the second coming. Five bucks says Pitchfork will put Before Today somewhere between an 8 and Radiohead. And the subject of booing during his opening set for Animal Collective is now poised to be “the next Animal Collective.” You dumb fickle motherfuckers. Hate all ya’ll. But I digress. Positive vibes from here on out.
Before Today is awesome. We’ve been long time fervent fans of Ariel Rosenberg, and we expected nothing less. Everything he touches turns to demented gold. Let’s discuss a couple of things you need to know about Before Today right away. First, yes the production is greatly cleaned up for his 4AD debut. I feared this would destroy the mystique and oddness of the Pink. I was wrong – the songs are just as solid, just as trippy, just as twisted. It just now sounds like a mediocre digital rip instead of a cassette tape that was baked in the sun then dipped in a sodium bath. Second, fans who have picked up some of Ariel’s various compilations will recognize a few of these ditties (“L’estat” and “Can’t Hear My Eyes” – the song “Before Today” from Oddities Sodomies Vol. 1 is missing despite the namesake). However, these are all reworked versions of the songs for the new full band lineup, so no shortcuts or turd in the punchbowl here.
As for the jams, it’s a mix of classic Ariel Pink and new territory. “Can’t Hear My Eyes” and “Round and Round” fully embrace yacht rock. The sonic bullshit we’ve all come to know and love returns in full force on “Reminiscences.” “Butt House Blondies” features some serious Gerry Rafferty and Miami Vice guitar riffin’. The polyphonic “Little Wig” shows the Graffiti at their most Queen. “Revolution’s a Lie” is the closest Ariel has come to the present in our universe (remember, he lives in an alternate timeline LOST-style), channeling Public Image Ltd with ferocity and peyote. I don’t even know what the fuck is happening on “Menopause Man.” For me though, the highlight is undoubtedly “Fright Night,” the most legitimately focused and melodic song Ariel has ever penned. It’s a jam and a half, and the best representation of Ariel’s growth between Haunted House and Before Today. The song fully showcases Ariel’s ability to mesh the twisted and the beautiful. Throughout Before Today, the band’s amalgamation of some forty years of American pop music prismed through a sort of postmodern and/or psychotic lens has fashioned the most bizarre, unsettling, and satisfying freak folk psych pastiche pop ever laid to tape. I feel like a panda bear shat on my brain.
Despite my apprehensions about the move to 4AD and the new, more “listenable” direction Ariel Pink’s Haunted Graffiti hinted at heading when “Round and Round” dropped, Before Today delivers in a big way. Unlike Animal Collective when they dove head-first into pop music and gumballs, Ariel Pink has craftily maintained his latent strangeness to satisfy old fans while creating a body of (absurdly accessible) songs that will find a wider audience. Is the new shiny sound an actual artistic direction, or is it another joke from Mr. Rosenberg? Ariel says in an interview with the Santa Barbara Independent: “Our records are lo-fi because there’s not a lot of money behind them,” he explained. “Lo-fi actually isn’t an artistic decision for me. Every recording we’ve made uses a lot of attention to detail, and I do the best I can with what I have. I’m better now at producing,” Pink continued. “But I’m trying to get the lo-fi tag off of me. I think the reason I’ve never been offered a major record deal is because [A&R reps] can’t hear the songs; they don’t take it seriously.” Yeah, Worn Copy sounds like that because he doesn’t have the right equipment. And he’s trying to score a deal with the majors? I kinda feel like he’s perpetually full of shit. One of many reasons I love Ariel Pink agape-style.
Before Today hits shelves stateside June 8th courtesy of 4AD. It’ll be a scorcher.
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MP3 :::
Ariel Pink’s Haunted Graffiti – Fright Night (Nevermore)
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