The Decibel Tolls

Some critics tend to take issue with an artist who lacks continuity on record. They may attack the artist for having some shade of a messy identity crisis. They might feel that a body of recorded work should be a cohesive submersion into an aurally cultivated landscape. I am not that sort of critic.

Sure, there’s a lot to say about continuity. An album such as, say, Lotus Plaza’s The Floodlight Collective is a great example of a cohesive record that sticks to a particular song structure and sonic timbre, and does it in a well-crafted fashion. However, there’s a fine line between cohesion and repetition or lack of inspiration. There’s also a fine line between ecclecticity and clusterfuck. Akron/Family, with the forthcoming Set ‘Em Wild, Set ‘Em Free, very intelligently carves an eclectic, surprising record that is not afraid to experiment with disparate genres – almost to an alarming level. It’s a textbook example of experimental music for people who might not like experimental music.

Akron/Family have dropped the freak from their freak folk flag, and in its place, introduced 11 remarkable tracks that explore every corner of cosmic American music – torch ballads to bucolic dirges, country rock to atmospheric anthems, sunshine pop and grating noise, Television and the Byrds, Sun City Girls and Sun Ra. Does this sound interesting to you? It should, Set Em Wild, Set Em Free is utterly imaginative.

“Everyone is Guilty,” the album’s opener, masterfully combines funk and post-punk. For a psych folk group, that’s pretty insane. From there, next track “River” provokes a sunshine-drenched subdued pop song with a twang. Eno-informed electronic flourishes swell and subside, as well as steel guitar and horn arrangements. It’s obvious that the Akron/Family loves music with no restrictions, plain and simple. What’s most surprising, aside from the genre jumping, is that fact that the group’s downsizing from a revolving roster to a trio yielded their most expansive album to date.

Now jump to “MBF” in the second half of the record. What begins as Steve Albini rock turns into a self-destructive porous membrane of sonic intensity that could fit very nicely on a Wolf Eyes or Prurient record.  The structurally loose “Sun Will Shine (Warmth of the Sunship Version” is another highlight. This track is the closest resemblance to the group’s last effort Love is All, yet maintains the consistency of maturation and playfulness that makes Set Em Wild, Set Em Free so remarkable.  The almost eight-minute “Gravelly Mountains of the Moon” is the real gem, though – a bombastic technicolor psychedelic anthem stocked with vast instrumentation and a pulsating over-the-horizon melodic quality. I like Akron/Family, but I didn’t see that one coming.

I can see the pure ambition of Set Em Wild, Set Em Free to possibly be a point of contention among critics and fans. I hope not. Set Em Wild, Set Em Free is smart and psychotic, almost refreshing to a fault, and showcases a band who has absolutely no comfort zone. Akron/Family have proven themselves to be pretty much fearless, and as a consequence, are propelled to a level much higher than simply another good offering from New Weird America. While some might find the record unlistenable at times, anyone with a relative appreciation of music and how it evolved should be compelled to give Set Em Wild, Set Em Free a fair shot, at least to hear an example of a truly brave and crafty collective.

Set ‘Em Wild, Set ‘Em Free hits the streets on May 5 and is available for pre-order on Dead Oceans.

Fagen-Becker Quality Rating

MP3 :::
Akron/Family – Gravelly Mountains of the Moon
Akron/Family – MBF