
Effects pedals tweaker Adam Forkner, a.k.a. White Rainbow, has a lot going on for a relatively new artist. Besides touring Europe and supporting Deerhunter, dude also fist bumps Pauly Shore (see the Possibly Relevant links below). But what’s probably most relevant is that his new body of work for Kranky, New Clouds, is a funky, technicolor, rainbows-and-gumdrops psychedelic score for modern dance. Four songs, 60ish minutes long, and genre ambiguous, New Clouds is a beautiful and driving aural jaunt that, at the sake of sounding like a cheesedick, you just sorta get lost in. This is good vibes head music for folks who’s got, what Bad Brains called, that P.M.A. This album got my day started this morning.
I’ve tossed around the label “ambient music for people who don’t like ambient music” more than once, but it’s undeniably a good label for White Rainbow. There are no lyrics or verse/chorus actions (as you would expect from music often reviewed on this blog), but there’s lots of melody, lots of lush instrumentation, lots of texture, intricate rhythm, vague vocal chants, and a tension-and-release dynamic that makes New Clouds almost pop-oriented at times. If you haven’t peeped ol’ Rainbow yet, think of him as a shoegazey version of Growing that spent more time in the woods meditating, collecting cool threads, and partaking in the good peyote. And like Growing, who spent time frightening the Hot Chip fans on a supporting string of dates, White Rainbow also opens for a group infinitely inferior to him (Yacht… bleh) on a southeastern Asia vision quest. But hey, I can jive with whatever spreads his krautrock forest gospel.
New Clouds is a beautiful record, and surprisingly upbeat. Use it to get your day started. Or use it as the centerpiece in bong-rippin’ activities. New Clouds goes both ways. And it just dropped this week on Kranky. Go see about it.
For fans of: Belong, Growing, Cloudland Canyon
POSSIBLY RELEVANT :::
Most Psychedelic Times with White Rainbow, Pauly Shore, and the Hurdy Gurdy Bro
[Photos + Video] Deerhunter, Dan Deacon, and No Age with White Rainbow and More – 8.4.09 – Southgate House, Newport
MP3 :::
White Rainbow – All the Boogies in the World (excerpt)




















